The European Commission has recently initiated the process of adopting an adequacy decision for Brazil. This means Brazil is assessed to provide an adequate level of data protection equivalent to that required within the EU. Such a decision is significant for cross-border flows of personal data. In this context, access to GDPR advice becomes a central resource for companies seeking to ensure that data transfers to Brazil are conducted in accordance with applicable rules. The decision would enable legally robust transfers between the EU and Brazil for commercial operators, public authorities and research institutions alike.

In parallel, Brazil is preparing a decision on reverse data flows, which would grant reciprocal rights for data transfers and further strengthen transatlantic digital flows. The draft must now be reviewed by the European Data Protection Board (EDPB), the European Parliament and the Member States before it can be finally adopted by the Commission. Once adopted, it will be subject to regular reviews to ensure that the protection remains adequate.

What is an adequacy decision – and how it relates to the EU US data privacy framework

An adequacy decision is a tool used by the European Commission under Article 45 GDPR to facilitate lawful transfers of personal data to countries outside the EU/EEA. The Commission evaluates whether a third country offers a level of protection that is, in practice, essentially equivalent to that within the Union. The assessment covers several legal aspects: data protection legislation, the independence of the supervisory authority, redress for individuals, and safeguards against government access and surveillance.

If the country meets these requirements, personal data may be transferred there without additional safeguards such as standard contractual clauses for international transfers or binding corporate rules. A current example is the 2023 decision on the EU US data privacy framework (DPF), which enables transfers to certified US companies. This illustrates how the EU uses adequacy decisions as a strategic legal instrument to both protect individuals’ rights and promote international trade. The decision concerning Brazil is broad in scope and would apply to private operators, public bodies and research activities.

What would an adequacy decision for Brazil mean for companies – lessons from the EU US data privacy framework

For companies within the EU, an adopted adequacy decision for Brazil would bring several concrete advantages. Most importantly, transfers of personal data to third countries—in this case Brazil—would become legally simpler because additional mechanisms under Chapter V GDPR would no longer be required. This reduces both administrative burden and the risk of non-compliance, for example for businesses in technology, finance, e-commerce and life sciences collaborating with Brazilian partners.

A business handling customer data, cloud services or outsourcing arrangements with suppliers in Brazil could, through such a decision, avoid the need to put in place and document standard contractual clauses for international transfers for each data flow. It also provides greater predictability during legal reviews and reduces the need for repeated assessments of the receiving country’s protections.

At the same time, an adequacy decision does not create a free hand for processing. Companies remain obliged to comply with other GDPR duties, including the principles of data minimisation, storage limitation and transparency obligations. It is therefore essential that organisations maintain internal compliance routines and monitor regulatory change. Regular audits and proper documentation remain necessary components of a sustainable data protection strategy.

How Morling Consulting supports international transfers

Morling Consulting offers qualified GDPR advice to organisations seeking to ensure compliance in international data transfers. Our lawyers interpret changes in the legal landscape, conduct risk analyses and prepare relevant governance documents. For operations where data protection is business-critical—such as in health or fintech—we can act as an outsourced data protection officer or provide interim, external data protection officer services. Combining legal expertise with sector knowledge, we help clients across Europe act proactively in a dynamic regulatory environment.